TO: Sales Consultants & Sales Managers
SUBJECT: CSE Quick Tip #5 – Product Demonstration Best Practices
Date: March 2021
The 6-point walk-around is a great method to ensure you thoroughly and efficiently present the vehicle every time to the customer.
Focus on these six areas of the vehicle, highlighting key Kia differentiators based on features and functions you learned are most important to the customer during the needs assessment:
- 1. Front End
- 2. Under the Hood
- 3. Driver’s side
- 4. Rear
- 5. Rear Passenger
- 6. Front Passenger
During these extraordinary times that require social distancing, use social media and video conferencing apps to connect with your customers to conduct the walk-around. Make sure you are comfortable and knowledgeable with the technology using to meet with the customer to ensure a pleasant and comfortable experience.
If a walk-around is done in-store, observe social distancing and CDC guidelines. Ensure that the vehicle is sanitized and communicate that to your customers. Customers will appreciate that you have their health and safety in mind.
Sincerely,
Sales and Field Operations Team
Kia Motors America, Inc.