TO:   Sales Consultants & Sales Managers
SUBJECT:  SSI Quick Tip #5 – Product Demonstration Best Practices
Date:  March 2020

The 6-point walk-around is a great method to ensure you thoroughly and efficiently present the vehicle every time to the customer.

Focus on these six areas of the vehicle, highlighting key Kia differentiators based on features and functions you learned are most important to the customer during the needs assessment:

1. Front End
2. Under the Hood
3. Driver’s Side
4. Rear
5. Rear Passenger
6. Front Passenger

Sincerely,

Sales and Field Operations Team
Kia Motors America, Inc.