TO:   Sales Consultants & Sales Managers
SUBJECT:  CSE Quick Tip #10 – Intro-to-Service
Date:  April 2020

The importance of promoting the role and expertise of the Kia Service Department should not be overlooked – especially when it comes to service satisfaction and potential future sales. Introducing customers to the Service Department provides peace of mind that their new vehicle will be well cared for and maintained. Here are a few key points:

• Introduce the customer to the Service Manager; make sure they leave with his/her business card
• Show the customer where and how to pull into the service reception drive
• Discuss the benefits of your dealership’s factory-trained Technicians and use of genuine Kia Parts and Accessories
• Review service hours and any amenities your dealership may offer
• Review the Service and Maintenance Guide with the customer

Remember, Sales sells the first car; Service sells the next car.

During this time, practice social distancing and recommendations from the CDC.

Sincerely,

Sales and Field Operations Team
Kia Motors America, Inc.