TO: Finance Managers, Sales Consultants, & Sales Managers
SUBJECT: CSE Quick Tip #13 – Using F&I eMenus
DATE: April 2021

Using eMenus during the F&I process can improve dealer profitability and still create the best customer experience, which can help drive repeat and referral business.

A recent major automotive study showed that customers who use eMenus buy more F&I products with less pressure, and are happier with their sales experience, which translates into more repeat and referral business.

A few highlights of eMenus:

• Allows customers to learn about and select F&I products remotely and reduce time in the F&I office and your dealership while still providing a great, memorable experience.
• Are available online and accessible for your customers shopping on the Internet.
• Customers have the chance to choose the protection products that are most important to them.
• eMenus allow customers, without pressure, to review and choose options that will enhance the ownership experience.
• Excessive time spent in F&I is a major source of customer dissatisfaction. eMenus can streamline the F&I process and foster a more pleasurable experience for customers.
• eMenus can also be deployed onto dealership websites as a digital retail tool, so customers can transact online when it is most convenient for them, especially during these challenging times.
• When given the opportunity, a customer will typically choose one of the options presented in the menus. This can increase business for the F&I Department.
• Some electronic menu products, such as the Darwin F&I Menu, use a patented prescriptive analytic technology that offers a tailored product presentation to the customer based on the interview, much like how popular online retailers suggest products.

 

During this time, practice social distancing and recommendations from the CDC.

Sincerely,

Sales and Field Operations
Team Kia Motors America, Inc.