CSE Quick Tips
June 4, 2020
CSE Quick Tip #10

TO:   Sales Consultants & Sales Managers
SUBJECT:  CSE Quick Tip #10 – Intro-to-Service
Date:  June 2020

The importance of promoting the role and expertise of the Kia Service Department should not be overlooked – especially when it comes to service satisfaction and potential future sales. Introducing customers to the Service Department provides peace of mind that their new vehicle will be well cared for and maintained. Here are a few key points:

  • Introduce the customer to the Service Manager; make sure they leave with his/her business card
  • Show the customer where and how to pull into the service reception drive
  • Discuss the benefits of your dealership’s factory-trained Technicians and use of genuine Kia Parts and Accessories
  • Review service hours and any amenities your dealership may offer
  • Review the Service and Maintenance Guide with the customer

Due to the COVID-19 pandemic, customers want to be assured of their health and safety. Please be sure to show how your dealership is doing that – regular and frequent sanitizing, wearing masks, maintaining social distancing, sanitizing the vehicle upon re-delivery, etc.

When it’s time for the new vehicle delivery, use the knowledge gained from these needs assessment questions to tailor the delivery to your customer:

Remember, Sales sells the first car; Service sells the next car.

During this time, practice social distancing and recommendations from the CDC.

Sincerely,

Sales and Field Operations Team
Kia Motors America, Inc.