CSE Quick Tips
June 16, 2020
CSE Quick Tip #13

TO:   Finance Managers, Sales Managers & Sales Consultants
SUBJECT:  CSE Quick Tip #13 – Using F&I eMenus
Date:  June 2020

F&I eMenus

Using eMenus during the F&I process can help improve dealer profitability and still create the best customer experience, which can help drive repeat and referral business.

F&I eMenus are the most efficient manner to make the customer aware of exactly what is available and offer them the ability to buy exactly what they want, which can translate into less sales pressure, more F&I sales, and more repeat/referral business.

A few highlights of eMenus:

  • Customers have the chance to choose the protection products that are most important to them.
  • Menus allow customers, without pressure, to review and choose options that will enhance the ownership experience.
  • Excessive time spent in F&I is a major source of customer dissatisfaction. eMenus can streamline the F&I process and foster a more pleasurable experience for customers.
  • eMenus can also be deployed onto dealership websites as a digital retail tool, so customers can transact online when it is most convenient for them, especially during these challenging times.
  • When given the opportunity, a customer will typically choose one of the options presented in the menus. This can increase business for the F&I Department.
  • Some electronic menu products, such as the Darwin F&I Menu, use a patented prescriptive analytic technology that offers a tailored product presentation to the customer based on the interview, much like how popular online retailers suggest products.

During this time, practice social distancing and recommendations from the CDC. eMenus can help by allowing customers to learn about and select F&I products remotely and reduce time in the F&I office and your dealership while still providing a great, memorable experience.

Sincerely,

Sales and Field Operations Team
Kia Motors America, Inc.