Building a clientele of loyal customers is significant for the Kia brand, Kia dealerships, and Kia Sales Consultants. Having a base of faithful, repeat customers to draw upon helps experienced Sales Consultants weather slow times and be even more successful when business is great.

Such loyalty goes beyond merely being “satisfied” to being “committed.” According to the American Marketing Association, “Committed customers have a more intense attachment to a company due to an emotional connection.”

Here are some tips to help build your base of loyal customers by nurturing an emotional connection with them:

KNOW YOUR CUSTOMERS

Stay informed about changes in your customers’ lives – especially as they may affect the type of vehicles, features, and styling the customers may be interested in for future reference. Over time, you’ll also learn about your customers’ hobbies, interests, favorite sports teams, important dates, etc. Pay attention and make note of the information. Give them a call or send an email on important dates.

SHOW A SINCERE INTEREST IN AND CONCERN FOR YOUR CUSTOMERS

Make sure your customers are properly cared for and provided with the utmost service when they visit the dealership. Always do the right thing and remember that thoughtfulness goes a long way. They need to feel you have their best interest at heart.

STAY IN TOUCH

Of course, it all starts by following up to ensure their satisfaction after their purchase. For Kia owners, continue to provide links to articles about the model and new products during their ownership cycle. Inform them about Kia awards and accolades. Remember to stop by to say “Hello” when they have their vehicle in for service.

BE RESPONSIVE

If a customer has a question or a problem, encourage them to bring it to you and handle it immediately.

Over time, you’ll develop a genuine and lasting relationship with your customers. You’ll become their “go-to” person when they, or someone they know, is looking for a new vehicle. In special cases, you’ll become a friend.