TO:   Sales Consultants & Sales Managers
SUBJECT:  CSE Quick Tip #3 – A Perfect Delivery
Date:  September 2020

Vehicle delivery is a very exciting time for any customer, and it gives you the opportunity to make a great lasting impression with your customer. From reviewing the owner’s manual to orienting your customer to their new Kia vehicle, providing a seamless delivery experience heightens your customer’s excitement about their vehicle and its features. It also energizes the customer’s enthusiasm about your dealership.

Your customer should leave the dealership feeling confident in their new Kia vehicle, the kind of confidence that leads to repeat and referral business for you.

While there are many steps to the delivery process, the seven listed below are critical to complete during each and every delivery. If you master these critical steps, you’ll be on your way to a perfect delivery with every customer, every time.

1. Demonstrate Audio System operation
2. Explain key vehicle safety features
3. Pair/connect Bluetooth®
4. Demonstrate Navigation System operation (if applicable)
5. Demonstrate the vehicle’s communication system
6. Demonstrate the UVO registration and activation process (if equipped)
7. Explain the Kia Drive Wise (Advanced Driver Assistance Systems) features and functions (if equipped)

To observe social distancing, customers may want to have the vehicle delivered to their home instead of taking delivery at the dealership, and explaining these key features is still important to providing a great experience.

Customers may be apprehensive or unable to come to the dealership to learn more about their new vehicle. Dealers can direct customers to the Kia Features & Functions Videos channel on YouTube^TM to easily learn more about their vehicle. Video conferencing apps can also let dealerships easily interact and demonstrate features and function remotely; for example, a customer could be sitting in their new car at home while a Sales Consultant is sitting in a similar car elsewhere to demonstrate features and functions remotely using video conferencing apps.

During this time, please continue to practice social distancing and recommendations from the CDC, such as wearing face coverings.

Sincerely,

Sales and Field Operations Team
Kia Motors America, Inc.