TO:   Sales Consultants & Sales Managers
SUBJECT:  CSE Quick Tip #20 – Benefits of Customers Registering for UVO
Date:  September 2020

UVO link’s broad range of features provides the customer convenience and peace of mind that ultimately help to make them loyal to your dealership, leading to repeat and referral business for you. Make sure to always explain the benefits of registering for UVO link at vehicle delivery to build that loyalty.

Customers can register for UVO link by downloading the Kia Access with UVO link app on their Android or iOS device, or online at owners.kia.com.
For further instructions, please click here.

How does having your customers register for and learn the key UVO features at delivery benefit you?

• Prevents negative impacts on your customer experience (SEI) score:
  • Without a thorough walkthrough from you, a customer may leave the dealership unfamiliar with UVO link and its features. The customer may mistake this lack of familiarity for a malfunction, which can impact your SEI score
• Builds customer trust:
  • Spending time showing a customer which UVO link features can help them simplify their daily lives, shows your commitment to delivering a vehicle the customer will love long after they leave the dealership, which builds trust and can lead to referrals
• Creates loyal customers:
  • When the customers begin enjoying and depending on the conveniences UVO link brings to their daily lives, including service reminders and easy service scheduling, they will build dedication to your dealership, resulting in repeat business

Ultimately, guiding the customers through the registration process can ensure that they are ready to start using the system immediately. It also allows you to show them how UVO link can help in their daily lives well after the sale.

Develop an urgency for customers to register their UVO link. Use the following Word Tracks and go through the key functions:

• “The weather’s about to get [hot/cold], but UVO link has you covered with its Remote Climate Control, which can [warm up/cool off] the interior before you take off in the morning. I’ll help you register your UVO link and show you how to get your new Kia’s cabin comfortable before your morning commute.”
• “You mentioned you plan to share your new Kia with your [spouse/partner]. With UVO link’s Shared Profiles feature, you can each create a profile to store all your preferred settings. When you hop in your new Kia after your [spouse/partner] drives it, you can restore your settings quickly. Let’s get you registered for UVO link, and I’ll show you how this feature can save you time."
• “The vehicle you traded in was in excellent shape. You clearly maintained it well. UVO link can make maintaining your new Kia even simpler with its Maintenance Alert, which notifies you when maintenance is due, and then brings up the dealership appointment scheduler. I’ll help you register your UVO link and walk you through setting us as your preferred dealer and how to schedule an appointment when you receive a maintenance notification.”

Additional significant UVO link features to inform your customers include: UVO Voice Assist, UVO Connected Routing, and Smart Speaker Integration.

Create loyal customers for life by explaining the benefits of registering and learning the key UVO link features during every vehicle delivery. When a customer registers for UVO and learns how its features benefit them, it builds customer trust and loyalty, and helps improve your customer experience and your SEI.

During this time, please continue to practice social distancing and recommendations from the CDC, such as wearing face coverings.

Sincerely,

National Field Operations Team
Kia Motors America, Inc.