TO:   Dealer Sales & Service Team
SUBJECT:  IQS QUICK TIPS – Floor Mats (All Models including Telluride)
Date:  October 11th, 2019

IQS Sales season begins November 1st so it is important to prepare and to be mindful of the dealer influenced items that can impact customer satisfaction and the perfect delivery.

Did you know that our J. D. Power IQS syndicated results last year included several customer verbatims listing “missing floor mats” as a complaint? We have seen there is a correlation between missing floor mats and a reduced level of your customer’s satisfaction with their New Kia Vehicle Delivery. Customer expectations have grown for the Kia brand and one key option customers expect when purchasing a new vehicle is the floor mats. Floor mats are essential to protect a vehicle’s carpet, improve interior quietness, and to project a positive "finished" impression of a vehicle’s interior.

Installing Genuine Kia Floor Mats (carpeted or all-weather) properly is an effective way to help ensure your customer is completely satisfied with their new vehicle purchase.

Customer satisfaction and retention are crucial to the success of your dealership and ensuring that every vehicle is equipped with Genuine Kia Floor Mats is an easy way to boost part sales and help increase your customer loyalty.

Sincerely,

Julie Kurcz
Executive Director,
Product Quality

Kia Motors America, Inc.