TO: Dealer Sales & Service Team
SUBJECT: IQS Quick Tip #2 – Floor Mats (All Models including Telluride)
Date: October 22, 2020
IQS Sales season begins November 1st. It’s important to prepare and to be mindful of the dealer-influenced items that can impact customer satisfaction and the perfect delivery.
J. D. Power IQS syndicated results last year included several customer verbatim comments listing “missing floor mats” as a complaint. We have seen a correlation between missing floor mats and reduced customer satisfaction on Vehicle Delivery.
Customer expectations have grown for the Kia brand and one key option customers expect when purchasing a new vehicle is floor mats. Floor mats are essential to protect a vehicle’s carpet, improve interior quietness, and to project a positive “finished” impression of a vehicle’s interior.
Ensuring that every vehicle is equipped with Genuine Kia Floor Mats (Carpeted or all-weather) is an easy way to boost sales/profit and improve customer satisfaction. This in turn helps increase your customer loyalty.
Sincerely,
Julie Kurcz
Executive Director,
Product Quality
KDEALER QUICK TIPS:
https://www.kdealer.com/more/training/Pages/2021MYIQS.aspx