Last month we introduced you to the practice of Daily Training Review Warm-ups as a means of consistently and methodically working your way through the Minimum Training Requirements (MTRs) and preparing yourself for customer interactions at the beginning of every day. This month, we’re emphasizing the importance of going beyond the minimum requirements to continually build your expertise and professionalism. Given the amazing amount of technology in today’s vehicles, there’s always more to learn.

IF YOU PAY CLOSE ATTENTION TO TOP PERFORMERS, YOU WILL SEE THAT THEY HAVE AN INSATIABLE APPETITE TO LEARN NEW THINGS. IT IS PURPOSEFUL LEARNING:

• When new or significantly updated products are launched, they are among the first to complete the online training so they are prepared to contact their existing customers about what’s new.
• They take recommended courses to increase their knowledge of key technologies and enhance their skills, and help build their personal value as information resources.
• They do a deep dive into the Product Reference Guides to learn every detail they can in terms of customer benefits and competitive advantages.
• They read third party reviews to learn what is being said about Kia products and their competitors. As appropriate, they discuss these reviews with their customers.
• They study competitive websites to learn more about competitive vehicles in order to discuss them knowledgably with customers.

To access the Minimum Training Requirements on KDealer:
KDealer.com > More > Kia University > KU Certification > 2019 Kia Retailer Minimum Training & Certification Requirements > Sales

To access the Kia University Catalog:
KDealer.com > More > Kia University > Kia University Catalog